The health benefits of goji berry include the control of diabetes, the lowering of cholesterol, free radical scavenging, cardiovascular protection, possible cancer control, protection of brain cells, protection of the liver and skin protection from UV radiation. It also helps in improving eyesight, general well-being and strengthening the immune system.

In traditional medicine, goji berries were used to cure liver diseases, infertility, abdominal pain, dry cough, fatigue, and headaches. It was considered a tonic for increased longevity.